Advisors & Investors

💡

Four advisors covering the full value chain: brand decision-makers, beverage distribution, restaurant acquisition, and content production.

Jakub Will Loos

Ex-CMO, Coca-Cola Czechia / Slovakia / Hungary

Angel investor + pilot partner + strategic advisor

LinkedIn: linkedin.com/in/jakubloos

Value: Jakub is the person who said “we have budget for digital promotion through restaurants — but there is no scalable solution.” Then he put his own money in and ran the first pilot. He validates our thesis at the decision-maker level inside one of the world’s largest advertisers. His network opens doors to Coca-Cola globally, other CMOs in the Coca-Cola system, and competing brands who take his endorsement seriously.

Opens doors to Coca-Cola US, Coca-Cola bottlers, and adjacent brand CMOs
Reference calls with investors — pre-warmed and briefed on the raise

Jaroslav Barták

Ex-CEO of Kofola (~$90M revenue) and Lavazza Czech. 35 years in FMCG.

LinkedIn: linkedin.com/in/jaroslavbartak

Value: Jaroslav ran one of the largest independent beverage companies in Central Europe. He understands exactly how brand trade budgets are allocated at the C-level, which KPIs matter, and what makes a brand switch from traditional reps to digital channels. He also brings a direct network of beverage brand CEOs and marketing directors across CEE.

Direct introductions to CEOs of 10+ beverage brands in CEE (Kofola, Birell, Mattoni network)
Validates pricing and contract structure from the brand buyer’s perspective
35 years of FMCG distribution knowledge — knows how trade budgets actually flow

Tomislav Kostanjevac

Ex-Head of Sales at DISH (METRO AG). Acquired 300,000 restaurants across 12 countries in 5 years.

LinkedIn: linkedin.com/in/tomislavkostanjevac

Value: Tomislav solved the exact problem we’re solving now — how to onboard restaurants at scale, across geographies, with a tech product. He did it for METRO’s DISH platform (hospitality digitization) and built the playbook for restaurant acquisition across Europe. He advises on US market entry, enterprise sales cycles, and restaurant network scaling.

Playbook for scaling from 0 to 300K restaurants — applied to our US expansion strategy
Network of restaurant tech operators, enterprise sales leaders, and hospitality executives
Guides our hiring plan for US Country Manager and sales team structure

Herman Mamatyuk

Founder of Bananza Agency. 7 years in restaurant SMM. Manages 100+ restaurant accounts.

LinkedIn: linkedin.com/in/herman-mamatyuk

Value: Herman is the person who lives inside our ICP every day. He manages social media for 100+ restaurants and knows exactly what content works, what restaurant owners care about, and where agencies fail. He validated our product concept before we built it, continues to test new features, and provides the ground-truth benchmark for content quality that our AI must beat.

Ground-truth quality benchmark — if our AI output passes Herman’s review, restaurants will accept it
Direct feedback loop on product from someone managing 100+ restaurant accounts daily
Source of operational insights: what restaurants actually say yes/no to, engagement patterns, posting schedules

Together: brand access (Jakub + Jaroslav) + restaurant scale (Tomislav) + content quality (Herman). The full chain from brand budget to restaurant feed.