At its core, we run full monthly SMM for restaurants: content creation, posting, stories, reels, ad setup — all managed through WhatsApp. Restaurants get a complete marketing service for free.

The brand campaign is one part of this ongoing SMM. When Coca-Cola (or another brand) pays for a placement, we weave it naturally into the restaurant’s regular content and offers. The restaurant doesn’t feel it as advertising — it feels like a better offer for their customers.

Below is the detailed flow of how a brand campaign works inside our regular SMM process:

How it works — real campaign flow

A real campaign with a real restaurant. From brief to measurable sales lift in 14 days.

Step 1: Restaurant approves the offer in WhatsApp

We message the restaurant with a ready-made promotional offer. They approve in one tap. No apps, no dashboards. The entire interaction happens in WhatsApp.

⬇️ Screenshot: WhatsApp conversation with restaurant

Step 2: AI creates the content

Our AI generates venue-specific branded content: offer visual, Instagram post, story, ad creative. Each piece tailored to the restaurant’s style. The brand is naturally integrated into the offer.

⬇️ Content examples: static visual + video/Reel

Step 3: Campaign goes live + targeted ads

The offer publishes on the restaurant’s Instagram/Facebook + gets boosted with targeted ads within 1km radius. 30,000 impressions → ~20,000 unique people see the offer. A portion walk into the restaurant.

Before: Coca-Cola was one of many drinks on the menu — no special position, competing equally with others.

After: Coca-Cola IS the promo offer. It’s the recommended drink. It’s what people order when they walk in from the ad.

Step 4: Results

• 30,000 ad impressions within 1km radius
• ~20,000 unique people saw the offer
• Coca-Cola: from one of many → the promoted drink in the combo
• +30% more Coca-Cola units sold vs pre-campaign baseline
• Restaurant revenue increased (more customers from ad)
• Restaurant continues purchasing Coca-Cola at the same price — no disruption

One campaign. One restaurant. 14 days. Measurable lift for brand AND restaurant. Now imagine 1,000 restaurants simultaneously.

🎯 Our north star — best in the world at restaurant content

Restaurant content is the single skill we're building toward world-class mastery. Every other product surface — brand integration, paid amplification, monetization layers, attribution — is downstream of how good the content is.

Why this is the right north star:

• Restaurants stay because the content is good — not because of the WhatsApp approval flow or the Meta API integration
• Brands pay because the content delivers attention — not because we have a clever auction model
• The data graph compounds because we generate content daily — not because we have an AI license

If we're #1 in the world at restaurant content, everything else (brand auction dynamics, restaurant retention, brand-side attribution, network effects) follows.

What we build with the round — a dedicated Content Development Team

The \$1M funds a content-first team, not a generic engineering org. Three pillars + a dedicated engineer embedded with the team:

• Template engineering — production-grade content systems (formats, layouts, typography, motion templates) that scale across thousands of venues without losing local feel
• Trend research — continuously map what's working in restaurant social globally; identify emerging formats before competitors notice
• Trend setting — originate the formats other restaurants and brands will copy. Move from observer to setter.
• Dedicated content engineer — content generation pipeline, automation infrastructure, template-to-output tooling. Embedded with the content team, not in core platform engineering.

We're not aspiring to be the best AI company, the best ad-tech platform, or the best restaurant SaaS. We aspire to be the best in the world at one specific thing: restaurant content. Everything else cascades from that.

How the brand shows up in each restaurant

Every month, for every restaurant in our network, the brand appears through up to three layers — depending on what the restaurant accepts and how much reach the brand wants.

1. Co-branded offer (primary)

We design a personalized promotional offer for each restaurant — built around something the venue is already thinking of running, with the brand woven in naturally.

Example: "Coca-Cola for 10 CZK with any kebab" (Samarkand) · "Chinese food + Coca-Cola for 19 CZK" (Lucky China)

The restaurant owner reviews and approves the offer in WhatsApp with one tap. The offer then runs across their Instagram feed, stories, and menu — driving foot traffic for the venue and brand placement for the advertiser.

Important: the offer also lands offline — printed on menus, displayed in-venue, and actively pushed by staff to walk-in guests. Brand presence compounds across digital and physical channels.

2. Native content placement (fallback)

If the restaurant declines the offer, we still integrate the brand into ~30% of their daily content as natural product placement. The brand stays present in the venue's feed without ever feeling intrusive — the restaurant remains in control of its own messaging.

3. Paid amplification (reach booster)

Separately, we run targeted Meta ads from the restaurant's own account, with the brand featured on the creative. This drives reach beyond what organic posting can deliver — same content, paid distribution.

The full loop runs in WhatsApp

Brand briefs the campaign → AI generates venue-specific content → restaurant operator approves in WhatsApp → campaign goes live across hundreds of accounts simultaneously. One campaign, many restaurants, measurable output.

Live: Coca-Cola pilot

• 2,500,000+ views per month across the network
• +30% measured Coca-Cola sales lift during pilot campaigns
• \$8K / month brand revenue (May 2026) — scaling toward \$12–15K / month as commercial rollout completes

See it running

Real posts from live customers: Content Examples — live deployments (linked from Data Room dashboard).

Product for restaurants — daily content, zero effort

For the restaurant owner, the platform is invisible. They send us a photo. We deliver a week's worth of finished posts, stories, reels, and menu cards. Time spent per week: under 10 minutes.

Only real photos — never stock

We work exclusively with real photos from each venue. Every piece of content reflects how the restaurant actually looks, what's on the actual menu, what the staff actually serves. No generic stock imagery, no lookalike templates that any restaurant could be using.

PLACEHOLDER — real example: raw owner photo → AI-enhanced → templated post → video

How one real photo becomes a week of content

1. Owner snaps a photo on iPhone — often low light, often imperfect
2. AI enhances the image — lighting, color, composition fixed automatically
3. Template engine wraps it into multiple formats: post, story, menu card, offer card
4. Video generation turns the same photo into short-form video for Reels and TikTok
5. Operator approves in WhatsApp with one tap → published to their channels

One real photo → 5–7 finished assets across formats, every week.

Owner experience

• Under 10 minutes / week total time commitment
• No new app to install — everything runs through WhatsApp
• No content briefs to write — we already know the venue, we make the call
• One tap to approve, one tap to skip — no friction, no decisions

Official Meta API integration

We're an official Meta partner for Instagram + Facebook publishing and ads. Restaurants never share passwords or screen-share their accounts — authentication is clean, secure, and reversible. The same integration powers paid amplification when brand campaigns run on the venue's behalf.