Team

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Three founders with backgrounds in hospitality, AI engineering, and scale operations. Four advisors covering brand access, beverage distribution, restaurant acquisition, and content production.

Founders

Elisey Sviridov — CEO & Co-Founder

Built FRES (instant grocery delivery, acquired by Grovy 2022). Co-founded NutritionPro (€5M+ funding). Former restaurant owner in Prague. 8 years operating food + tech-enabled SMB businesses.

Owns first-touch sales and brand strategy at HeroContent. LinkedIn: linkedin.com/in/elisey-sviridov

Anton Hartell — CTO & Co-Founder

20+ years engineering with AI/ML focus. Ex-CTO at WhoAPI (500 Startups portfolio) and Ex-CTO at FRES (exit with Elisey).

Owns product, AI infrastructure, and the personalization-at-scale architecture. LinkedIn: linkedin.com/in/hartell

David Janíček — Head of Growth

Ex Head of Sales NutritionPro, scaled revenue €0 → €7M ARR across 3 countries. Previously COO at WeBetter Social Media agency.

Owns restaurant network growth and brand-side commercial relationships. LinkedIn: linkedin.com/in/davidjanicek

Advisors

Jakub Will Loos - Angel investor + pilot partner + strategic advisor.

Ex-CMO, Coca-Cola Czechia / Slovakia / Hungary.

Opens doors to Coca-Cola globally, validated $60B TAM with internal data, pre-warmed for investor reference calls. LinkedIn: linkedin.com/in/jakubloos

Oksana Lukyanenko - Strategic advisor

Ex-General Manager Germany at Wolt/DoorDash. Ex-VP International Markets at Delivery Hero. 18 years in food-tech and e-commerce across 20+ markets on 3 continents.

Value: Led Wolt Germany expansion (59 cities). Ran international scaling at Delivery Hero. Knows how restaurant platforms scale, how brand monetization works inside delivery ecosystems, and what it takes to go multi-country. Knows our potential acquirers (DoorDash, Wolt) from the inside. LinkedIn: linkedin.com/in/oksanalukyanenko

Jaroslav Barták - Angel investor + Beverage advisor

Ex-CEO of Kofola (~$90M revenue) and Lavazza Czech.

35 years in FMCG. Direct introductions to 10+ beverage CEOs in CEE. Validates pricing and contract structure from the brand buyer’s perspective. LinkedIn: linkedin.com/in/jaroslavbartak

Tomislav Kostanjevac - Sales advisor

Ex-Head of Sales at DISH (METRO AG). Acquired 300,000 restaurants across 12 countries in 5 years. Playbook for restaurant acquisition at scale, guides US expansion + hiring. LinkedIn: linkedin.com/in/tomislavkostanjevac

Herman Mamatyuk - SMM advisor

Founder of Bananza Agency.

7 years in restaurant SMM, manages 100+ accounts. Quality benchmark for AI content — if it passes Herman’s review, restaurants accept it. Daily product feedback from ICP. LinkedIn: linkedin.com/in/herman-mamatyuk

Together: brand access (Jakub + Jaroslav) + restaurant scale (Tomislav) + content quality (Herman) + platform scaling & exit network (Oksana). The full chain from brand budget to restaurant feed to platform exit.