Why Now

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Brands spend hundreds of billions trying to get into restaurants — menus, promos, point-of-sale. Almost all of it still happens offline through reps and printed materials. We make it digital, measurable, and automatic.

Four shifts converged

1. AI eliminated the personalization-vs-scale trade-off

Pre-AI: boutique agencies (personalized, doesn’t scale) or mass templates (scales, brands won’t pay). AI generation cost dropped 100× since 2023 — now we produce venue-specific brand content at near-zero marginal cost.

2. Brands shifting $60B+ trade marketing to digital

Every major beverage holdco (Coca-Cola, PepsiCo, Keurig Dr Pepper) has 25+ brands spending billions on restaurant activation. Almost none digital.

“We have budget for digital promotion through restaurants — but there is no scalable solution.” — Jakub Loos, ex-CMO Coca-Cola CZ/SK/HU (now our angel investor)

3. Retail media proved the playbook

Amazon Ads $56B · Walmart Connect $4.4B · Instacart $1B · DoorDash $1B · Uber $1.5B. All in-funnel. Nobody owns the off-platform restaurant surface — menus, social, in-venue. $60B+ still offline.

4. Restaurants are the largest unowned brand surface

1.3M+ consumers reached. Toast 2024: restaurants = #1 brand discovery venue (18–35). The window is 2026–2027 — whoever aggregates supply first wins.

Sources: WARC Retail Media Report 2025 · Coca-Cola IR Growth Strategy 2025 · Toast 2024 Diner Trends · Knowledge Sourcing Intelligence 2025 · Euromonitor 2026