Executive Summary

💰 $60B/yr is spent by beverage brands pushing their products into restaurants

We help these brands sell more inside restaurants. Coca-Cola, Pepsi, Birell, Red Bull spend billions on in-venue activation: pouring rights, menu placements, distributor reps, branded glassware. Most of it is offline and unmeasurable. We digitize and measure it. Restaurants are the channel.

🟢 Proof: Full TAM / SAM / SOM breakdown with sources — see Market Research.

📈 We increase brand sales inside restaurants

When a brand runs a campaign through HC, sales of that brand's SKUs go up inside the venue. The brand gets placed in the restaurant's own promotional offers, in their content, in their physical menu — and we measure the lift on actual brand revenue at the point of purchase.

🟢 Proof: +30% Coca-Cola sales lift measured during HC pilot (10-day window). Coca-Cola CZ signed commercial contract May 2026.

🥤 How exactly do we get a brand into a restaurant?

We design the restaurant's own promotional offer — with the brand integrated. "Pizza + Coca-Cola for 10 CZK" · "Chinese combo + Sprite for 19 CZK". We then publish it across the venue's digital surfaces: Instagram + Facebook posts, stories, and targeted Meta ads in 1km radius.

Key point: as soon as the offer is live online, the restaurant enters it into their own POS and physical menu — so the same brand placement naturally appears in-venue too. We don't print menus or distribute physical materials; the offer's economic value pulls it offline through the restaurant's own ops.

🟢 Proof: Coca-Cola pilot across 120 CZ restaurants — currently rolling out. Commercial launch May 2026.

🤝 Why do restaurants agree to put a brand in their own offer?

We run their entire social media for free. Daily Instagram + Facebook posts, stories, reels, menu cards — all created by our AI, delivered without the owner lifting a finger. Restaurants who accept brand placement get the full SMM service at $0 (standalone agency value: $1,500–6,000/yr per venue). The brand campaign is just one piece of their regular SMM, woven in naturally.

🟢 Proof: 80+ active CZ restaurants + 4 NYC + 10+ in US pipeline.

💬 How does the restaurant actually approve a brand campaign?

The entire relationship runs in WhatsApp (or SMS in markets where it's preferred). We don't only pop up when there's a brand deal — we talk to the owner every day about their whole marketing: content choices, ad targeting, what's working in their feed, weekend promos, customer DM responses, review replies. That daily conversation builds trust. When we then propose "let's add Coca-Cola to your weekend combo" — they say yes, because we've already proven we're on their side.

🟢 Proof: Average brand-campaign approval time: under 60 seconds — exactly because the trust is already there.

💵 How do we monetize?

Brands pay CPM (cost per 1,000 brand impressions). Three tiers tied to outcome:

• Awareness — $5 CPM (CZ) / $15–20 (US) — brand in content
• In Offer — $15 / $45 — brand integrated in restaurant's promo
• In-Venue Push — $20 / $50 — brand in menu + staff push

In campaigns where the restaurant actively integrates the brand into their offer (Tier 2/3), 30% of brand spend goes back to advertising the venue itself — boosted posts, targeted Meta ads in 1km, story promotions on the restaurant's own accounts. The restaurant gets recurring foot traffic, paid entirely from brand budget.

🟢 Proof: Coca-Cola live at Tier 1 CPM, scaling to Tier 2/3 as the offer-integration playbook firms up.

🌐 How do we get more restaurants?

Cold outreach to restaurants doesn't work. So we don't do it. Instead, we make them famous first.

Our AI creates a high-quality reel about a target venue. We post it from our own city food account (like @thefoodie.nyc). We tag the restaurant in collaboration — so the same reel appears on their own feed too. The owner sees their venue featured, by a credible local food account, with no effort on their side. That's when we reach out and offer to do their full marketing — and the conversation is warm from the first message.

🟢 Proof: NYC Q1 2026: 60% engagement vs ~2% from cold outreach — 30× hit rate. 60% of tagged restaurants repost. 10% convert to active partner in the network.

⚙️ How scalable is this acquisition?

The plan: build 200 city food accounts (today we run @thefoodie.nyc as our live NYC validator). 3 reels/day per account = 18,000 reels/month. At 5–10% conversion → 900–1,800 new active restaurants per cycle. The accounts are also their own revenue stream — we already insert brand placements into them on the same CPM logic, and we've started discussions with brand partners on funding the network's expansion.

🟢 Proof: @thefoodie.nyc live in NYC validating the loop. Roadmap to 100–200 accounts funded by this raise.

🤖 What about unit economics?

No human in the content production loop. AI generates everything — text, image, video, ad creative. Marginal cost per additional brand campaign ≈ zero. 90%+ gross margin on brand revenue.

🟢 Proof: Profitable May 2026 — combined brand revenue + restaurant base covers operating costs. Raising from a position of strength, not survival.

💸 The ask

$1M SAFE · 18 months runway · Path to $3M ARR · 4 brand partners · US market launched.

Receiving entity: HeroContent Inc. (Delaware C-corp). MFN + pro-rata for lead. Valuation & terms discussed on call.

Read next: ASK · Strategy · Business Model · Cap Table · Investor FAQ

Team

• Elisey Sviridov — CEO, Co-Founder. Built FRES (acquired by Grovy 2022). Co-founded NutritionPro ($5M+ funding). Former restaurant owner in Prague.
• Anton Hartell — CTO, Co-Founder. Ex-CTO at WhoAPI (500 Startups). Ex-CTO at FRES. 20+ years engineering / AI.
• David Janíček — CCO (Commercial). Ex-Head of Sales at NutritionPro — scaled $0 → $7M ARR across 3 countries.

Advisors:

• Jakub Will Loos — ex-CMO Coca-Cola CZ/SK/HU, angel investor + pilot partner
• Oksana Lukyanenko — ex-GM Wolt Germany / DoorDash, executive advisor
• Tomislav Kostanjevac — ex-Dish / METRO, scaled to 300K restaurants

Contact: elisey@herocontent.ai

HeroContent s.r.o. (Czechia) + HeroContent Inc. (Delaware C-corp) · Prague + NYC